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Whether it's a dress, blazer or pair of jeans, there's something about finding clothing that fits perfectly that makes you feel great. The same can be said for finding the right website builder, one that lets you design a site that reflects your brand and matches up with your business goals.
We've put together a handy guide to help you find your perfect fit. By following these best practices, you'll create a site that not only survives but thrives in the competitive digital landscape.
Consider Your Budget
Before you begin your search for a site-building solution, take into account the overall costs of using that software or service. Be sure to factor in both the initial cost of designing and building your site as well as ongoing costs such as marketing and analytics.
It's also important to determine how much time and effort you and your team have available to spend working with the site-builder software. Options that appear affordable at first glance could end up costing you more in the long run if they require significant amounts of training and support resources.
Choose a platform that strikes the right balance between user-friendliness and sophistication. The more features and customization options that are offered, the more unique your finished site will be — but this can also make it more difficult to learn and use.
Look for a solution that provides a smooth experience from start to finish and includes educational resources and tutorials for new users. Ideally, the site-builder will also offer AI-powered site creation and a WYSIWYG editor that makes it easy to see what your changes will look like in real time.
Consider Your Audience's Needs
A strong website requires a thorough understanding of your audience, which is why it's important to pick a website builder that offers an array of marketing and search engine optimization (SEO) tools. Look for a solution that allows you to integrate social media and email marketing programs, as well as ecommerce functionality.
Ask for a Fresh Set of Eyes
Once you've completed your website, don't forget to have a fresh pair of eyes review it. Have a friend or colleague look at your site to note their initial impressions and check for clarity of content, user experience and layout.
Finding Your Perfect Fit: The Ultimate Website Builder Guide is brought to you by Chic Soul.
Chic Soul is the online destination for style savvy, fashion-forward women who are searching for inspiration, information and ideas on how to be their best self. From style and beauty tips to lifestyle and wellness advice, we provide the tools you need
to be your most confident self.
Whether you're an aspiring designer, an entrepreneur or an established business, our goal is to help you achieve success. We believe the key to success is a clear understanding of your unique talents, passions and values. That's why we work with you to uncover your true potential, so you can do what you love and change the world.
Want to know how I built my website?
Check out my recent post on all-in-one sales and marketing tools and what I think of it.
Check out my recent post on sales funnels and what I think about them. Are they still worth it?
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